TripAdvisor significantly impacts the travel industry, attracting guests and boosting hotel bookings. Positive reviews enhance trust and credibility, driving more reservations. Hotels can optimize their TripAdvisor profile, respond to reviews, and utilize valuable insights to improve guest satisfaction and increase bookings.
490 M people visit Tripadvisor every month to plan and book their trips 93% of hotel owners rated Tripadvisor as an effective tool to drive direct bookings 74% of travelers visit Tripadvisor before booking direct |
Source: https://www.tripadvisor.com/business/hotels
It is no secret how TripAdvisor is influential in the travel industry. It is one of the largest online travel agents in the world.
If your hotel is listed on TripAdvisor, then it can get benefits from an SEO point of view, too, which will result in attracting more guests!
If your guests share positive experiences on Tripadvisor, your hotel’s credibility will also increase. People are always inclined to trust fellow travelers and will trust such reviews, which will significantly influence their booking decisions.
The significant advantage of Tripadvisor is that guests can book directly from the website rather than having other mediators intermediary between them.
Even if you receive negative feedback here, you can solicit it. You can monitor your online reputation here.
As we mentioned, guests rely vastly on reviews and ratings. This helps them choose an accommodation according to their preferences.
When guests see more positive reviews, they feel confident about making a booking, which contributes to a better and more enjoyable experience.
The ability for guests to share their experiences publicly can hold businesses accountable for providing quality services and accommodations.
We all know how important online reputation management is for hotels. The better the online reputation, the more bookings there are, especially on TripAdvisor!
It's an opportunity for you to repair your bad reputation by responding to negative reviews in a timely manner. Responding to reviews, whether good or bad, shows that you care for your customers.
The better you manage your reputation on TripAdvisor, the higher your chances of ranking.
Yes, it's evident that guests always talk about what they didn't like or wanted improvements to. You just need to monitor such reviews on a regular basis and understand their needs and preferences.
Make necessary improvements, and then again, monitor hotel reviews for some time to check how well customers have received them.
You can also look for those services that your guests love the most. You can improve more in that and be consistent with it.
This is how TripAdvisor helps you get insights into guest preferences.
Why TripAdvisor is a Game-Changer for Hotel Success
Now that we have seen how crucial TripAdvisor is to hotel success, we will see how to make the most of it by optimizing your TripAdvisor Profile.
Make sure to use consistent branding throughout your TripAdvisor profile. This includes logos, colors, and fonts.
Make sure to use high-quality images and videos of the hotel, rooms, surroundings, amenities, etc.
Create a visually appealing profile that shows your hotel's best features.
Imagine your guests are impressed with your TripAdvisor profile and trying to call you to make a reservation. But the contact number is outdated.
Now, the guest is frustrated with trust issues, and you have lost one potential customer!
To avoid this, make sure you stay current. Always check if you have uploaded current contact information, including phone numbers, email IDs, fax numbers, and addresses.
Step-by-Step Guide to Setting Up Your Hotel on TripAdvisor
BONUS POINT Monitor and respond to reviews! We cannot say it enough. Engage with your guests by responding to both positive and negative reviews. Ask your guests to leave reviews on TripAdvisor. Offer them discounts or loyalty programs to encourage reviews. Ensure your hotel's listing is claimed and verified by TripAdvisor. Take advantage of TripAdvisor's tools, such as Insights and Business Center, to monitor your performance and make data-driven decisions |
You can make the most out of TripAdvisor by using its tools. You can get better insights into the TripAdvisor algorithm and work accordingly for better performance and rankings.
Here is how you can do it-
TripAdvisor algorithm works with these four major factors-
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Author
Raj Patel
CEO & Founder
Raj Patel, the driving force at INNsight, is changing the game for hotels with his real-world expertise in software and digital marketing. Drawing on his Silicon Valley experience at eBay, Raj keeps things practical. Think of practical tools that work, making hotels shine online and turning digital success for every hotel. Jump on board the INNsight journey, where Raj's hands-on approach brings a touch of reality to revolutionizing the hospitality scene.
Follow him on LinkedIn - www.linkedin.com/in/rajbpatel
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Keep your profile latest and updated. Focus on guest communication. Encourage your satisfied guests to add reviews on TripAdvisor Click to Read More ->>> How to Get More Positive Reviews on TripAdvisor |
The major benefit of TripAdvisor is its analytics and insights. Make the most out of it.
Here’s how-
Tripadvisor offers a variety of metrics that can help you track your hotel performance.
Let's understand what kind of metrics you can get-
Review Volume and Quality:
Engagement Metrics:
Booking and Revenue Metrics:
Booking Volume: The number of bookings made through TripAdvisor.
Booking Value: The total revenue generated from bookings made through TripAdvisor.
Booking Conversion Rate: The percentage of visitors to your TripAdvisor listing who make a booking.
With this, you can get valuable insights into how your hotel is performing, understand areas of improvement, and work on them.
Use sponsored placements and ads with a strategy and take advantage of endless booking opportunities.
Here is how you can do that-
With a detailed selection of every factor of your ad, you can make sure that you are reaching the right audience at the right place and at the right time.
If you are new to this, you need to keep track of your campaigns and check for areas of improvement to maximize your ads' effectiveness and investment.
This is a subscription model by TripAdvisor that offers plenty of tools for the hospitality industry to drive more bookings.
You can post special offers and deals through it! This will help you stand out from the competition. DEALS is what guests are ALWAYS looking for! So give them what they want and generate more revenue!
With this, you can also feature a favorite review, create a custom Storyboard, feature your Favorite Photos first, and more.
Here, you can include your website URL, contact details, and address- on your property's Tripadvisor listing page so that it becomes easy for your guests to connect with you.
You get a click-to-call button for Mobiles. Your guests can easily call you by just tapping on this button.
You can also share important and latest news about your hotel under the announcement section to grab the attention of your potential guests. It can be upcoming offers, local events happening near your hotel, deals, etc.
You can create a STORYBOARD where you can put together the best images, videos, and reviews to showcase.
AND HOW MUCH DOES IT COST?
Pricing depends on the size of your hotel and where it is located. You can contact their consultants to lock in the best rates!
This is TripAdvisor’s “Pay for Stays” commission model, which allows your guests to book directly with you on TripAdvisor.
It gives guests all the information required to book a hotel.
You will have to pay between 12% and 15% of the commission based on the subscription model you choose.
Author
Raj Patel
CEO & Founder
Raj Patel, the driving force at INNsight, is changing the game for hotels with his real-world expertise in software and digital marketing. Drawing on his Silicon Valley experience at eBay, Raj keeps things practical. Think of practical tools that work, making hotels shine online and turning digital success for every hotel. Jump on board the INNsight journey, where Raj's hands-on approach brings a touch of reality to revolutionizing the hospitality scene.
Follow him on LinkedIn - www.linkedin.com/in/rajbpatel
If you want our team to help you achieve your marketing goals and drive more direct revenue, contact us today!