Best Practices for Managing Your Hotel's TripAdvisor Profile

Summary

TripAdvisor significantly impacts the travel industry, attracting guests and boosting hotel bookings. Positive reviews enhance trust and credibility, driving more reservations. Hotels can optimize their TripAdvisor profile, respond to reviews, and utilize valuable insights to improve guest satisfaction and increase bookings.

 

Why TripAdvisor is Crucial for Hotels

Why TripAdvisor is Crucial for Hotels

Impact on Bookings and Guest Trust

Booking Decisions: 

 

490 M

people visit Tripadvisor every month to plan and book their trips

93%

of hotel owners rated Tripadvisor as an effective tool to drive direct bookings

74%

of travelers visit Tripadvisor before booking direct

Source: https://www.tripadvisor.com/business/hotels 

It is no secret how TripAdvisor is influential in the travel industry. It is one of the largest online travel agents in the world.

If your hotel is listed on TripAdvisor, then it can get benefits from an SEO point of view, too, which will result in attracting more guests!

If your guests share positive experiences on Tripadvisor, your hotel’s credibility will also increase. People are always inclined to trust fellow travelers and will trust such reviews, which will significantly influence their booking decisions.

The significant advantage of Tripadvisor is that guests can book directly from the website rather than having other mediators intermediary between them.

Even if you receive negative feedback here, you can solicit it. You can monitor your online reputation here.

Did You Know

Guest Trust

As we mentioned, guests rely vastly on reviews and ratings. This helps them choose an accommodation according to their preferences.

When guests see more positive reviews, they feel confident about making a booking, which contributes to a better and more enjoyable experience.

The ability for guests to share their experiences publicly can hold businesses accountable for providing quality services and accommodations.

Role in Online Reputation Management

We all know how important online reputation management is for hotels. The better the online reputation, the more bookings there are, especially on TripAdvisor!

It's an opportunity for you to repair your bad reputation by responding to negative reviews in a timely manner. Responding to reviews, whether good or bad, shows that you care for your customers.

The better you manage your reputation on TripAdvisor, the higher your chances of ranking.

Insights into Guest Preferences and Feedback

Yes, it's evident that guests always talk about what they didn't like or wanted improvements to. You just need to monitor such reviews on a regular basis and understand their needs and preferences.

Make necessary improvements, and then again, monitor hotel reviews for some time to check how well customers have received them.

You can also look for those services that your guests love the most. You can improve more in that and be consistent with it.

This is how TripAdvisor helps you get insights into guest preferences.

Why TripAdvisor is a Game-Changer for Hotel Success

Optimizing Your Hotel's TripAdvisor Profile

Now that we have seen how crucial TripAdvisor is to hotel success, we will see how to make the most of it by optimizing your TripAdvisor Profile.

Complete and Accurate Information

TripAdvisor Profile Information

Consistent Branding and Imagery

Make sure to use consistent branding throughout your TripAdvisor profile. This includes logos, colors, and fonts.

Make sure to use high-quality images and videos of the hotel, rooms, surroundings, amenities, etc.

Create a visually appealing profile that shows your hotel's best features.

Update Contact and Location Information

Imagine your guests are impressed with your TripAdvisor profile and trying to call you to make a reservation. But the contact number is outdated.

Now, the guest is frustrated with trust issues, and you have lost one potential customer!

To avoid this, make sure you stay current. Always check if you have uploaded current contact information, including phone numbers, email IDs, fax numbers, and addresses. 

Step-by-Step Guide to Setting Up Your Hotel on TripAdvisor

BONUS POINT

Monitor and respond to reviews!

We cannot say it enough. Engage with your guests by responding to both positive and negative reviews.

Ask your guests to leave reviews on TripAdvisor. Offer them discounts or loyalty programs to encourage reviews.

Ensure your hotel's listing is claimed and verified by TripAdvisor.

Take advantage of TripAdvisor's tools, such as Insights and Business Center, to monitor your performance and make data-driven decisions

Best Practices for Managing Reviews on TripAdvisor

Best Practices for Managing Reviews on TripAdvisor

Leveraging TripAdvisor Tools for Better Rankings

You can make the most out of TripAdvisor by using its tools. You can get better insights into the TripAdvisor algorithm and work accordingly for better performance and rankings.

Here is how you can do it-

Engage with the TripAdvisor Algorithm

TripAdvisor algorithm works with these four major factors- 

  • Quality
  • Quantity
  • Recency

    <div style="background:#eeeeee;border:1px solid #cccccc;padding:5px 10px;">
    <p>
    Author
    Raj Patel
    CEO & Founder

    Raj Patel, the driving force at INNsight, is changing the game for hotels with his real-world expertise in software and digital marketing. Drawing on his Silicon Valley experience at eBay, Raj keeps things practical. Think of practical tools that work, making hotels shine online and turning digital success for every hotel. Jump on board the INNsight journey, where Raj's hands-on approach brings a touch of reality to revolutionizing the hospitality scene.

    Follow him on LinkedIn - www.linkedin.com/in/rajbpatel
    </p>
    </div>

     

  • Consistency
  • Other factors such as User Engagement, Off-Site Reputation, Paid Advertising, and Business Profile Completeness and Accuracy

Keep your profile latest and updated.
Always update your profile with fresh information, images, and offers.

Focus on guest communication.
Respond to reviews promptly and professionally, demonstrating your commitment to customer satisfaction. Professional online reputation management software like KEEN is used for this purpose. 

Encourage your satisfied guests to add reviews on TripAdvisor
There are numerous ways to do this. Offer them loyalty programs, rewards, and discounts for this!

Click to Read More ->>> How to Get More Positive Reviews on TripAdvisor

Use TripAdvisor Insights to Monitor Performance

The major benefit of TripAdvisor is its analytics and insights. Make the most out of it.

Here’s how-

Track Metrics- 

Tripadvisor Track Metrics

Tripadvisor offers a variety of metrics that can help you track your hotel performance.

Let's understand what kind of metrics you can get-

Review Volume and Quality:

  • Total Reviews: The number of reviews your hotel has received.
  • Average Rating: The average star rating given by guests.
  • Positive Reviews: The number of positive reviews (4-5 stars).
  • Negative Reviews: The number of negative reviews (1-2 stars).
  • Review Response Rate: The percentage of reviews to which you have responded.

Engagement Metrics:

  • Saves: The number of times guests have saved your hotel for future reference.
  • Shares: The number of times guests have shared your hotel's listing on social media.
  • Clicks: The number of times guests have clicked on your hotel's listing.

Booking and Revenue Metrics:

Booking Volume: The number of bookings made through TripAdvisor.
Booking Value: The total revenue generated from bookings made through TripAdvisor.
Booking Conversion Rate: The percentage of visitors to your TripAdvisor listing who make a booking.

With this, you can get valuable insights into how your hotel is performing, understand areas of improvement, and work on them.

Utilize Sponsored Placements and Ads

Use sponsored placements and ads with a strategy and take advantage of endless booking opportunities.

Here is how you can do that-

With a detailed selection of every factor of your ad, you can make sure that you are reaching the right audience at the right place and at the right time.

Sponsored Placements and Ads

If you are new to this, you need to keep track of your campaigns and check for areas of improvement to maximize your ads' effectiveness and investment.

BONUS TIPS

TripAdvisor Business Advantage

This is a subscription model by TripAdvisor that offers plenty of tools for the hospitality industry to drive more bookings.

You can post special offers and deals through it! This will help you stand out from the competition. DEALS is what guests are ALWAYS looking for! So give them what they want and generate more revenue!

With this, you can also feature a favorite review, create a custom Storyboard, feature your Favorite Photos first, and more. 

Here, you can include your website URL, contact details, and address- on your property's Tripadvisor listing page so that it becomes easy for your guests to connect with you. 

You get a click-to-call button for Mobiles. Your guests can easily call you by just tapping on this button.

You can also share important and latest news about your hotel under the announcement section to grab the attention of your potential guests. It can be upcoming offers, local events happening near your hotel, deals, etc.

You can create a STORYBOARD where you can put together the best images, videos, and reviews to showcase. 

AND HOW MUCH DOES IT COST?
Pricing depends on the size of your hotel and where it is located. You can contact their consultants to lock in the best rates!

TripConnect Instant Booking

This is TripAdvisor’s “Pay for Stays” commission model, which allows your guests to book directly with you on TripAdvisor.

It gives guests all the information required to book a hotel.

Book on Tripadvisor

You will have to pay between 12% and 15% of the commission based on the subscription model you choose. 

  • 15 % Commission Capture half of all “Book on Tripadvisor” traveler views1 – and the bookings those views generate.
  • 12 % Commission Capture a quarter of all “Book on Tripadvisor” traveler views1 – and the bookings those views generate.

Source: https://www.tripadvisor.com/InstantBooking-g33691-d85633-Comfort_Suites_Denver_North_westminster-Westminster_Colorado.html

Author
Raj Patel
CEO & Founder

Raj Patel, the driving force at INNsight, is changing the game for hotels with his real-world expertise in software and digital marketing. Drawing on his Silicon Valley experience at eBay, Raj keeps things practical. Think of practical tools that work, making hotels shine online and turning digital success for every hotel. Jump on board the INNsight journey, where Raj's hands-on approach brings a touch of reality to revolutionizing the hospitality scene.

Follow him on LinkedIn - www.linkedin.com/in/rajbpatel

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